Native Ads

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Blog

Tips to help choose the best Supply-Side Platform

Supply-side platforms are also called yield optimisation platforms. It is used by digital publishers to manage the sale and execution of their advertising supply and finally, get the maximum prices for their ad...

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The Growth of Artificial intelligence in Programmatic Advertising

Artificial intelligence can be applied in almost every industry to modernise processes. It is for marketing enables automation, optimisation, and measuring the repetitive marketing activities, saving time for m...

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Blog

What is Supply Path Optimization? Why is it important for DSPs and SSPs?

The publisher has implemented header bidding for increasing bid; it permits an aggressive SSP to alter outcomes for both the publisher and the advertiser significantly. Header bidding is a more domestic and imp...

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What is Rich Media Ads? Why is it important in advertising?

Rich media mobile advertising units have more value than conventional banners. Customer engagement with Rich media ads can always control regardless of exposure or interaction. Publishers can profit from Rich m...

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Why is Video advertising important for your marketing?

Video advertising is becoming more and more reasonable and prevalent. It helps you in reaching out to millions of people within a short time, and without spending too many of your marketing dollars. Your video ...

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Why do you need to know about Native Advertising formats?

Today, mobiles are practically a necessity in daily life. Marketers realise the benefits of mobile advertising to help keep the campaigns relevant to the target audience. For a few years, it seemed that “Mobile...

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How to increase quality traffic with Mobile DSP?

Today, mobiles are practically a necessity in daily life. Marketers realise the benefits of mobile advertising to help keep the campaigns relevant to the target audience. For a few years, it seemed that “Mobile...

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What is Ads.txt and Why is ads.txt important to buyers and sellers?

In this world, so many brands, publishers, industry, and agencies become part of the programmatic advertising’s transparency, so that for Increase transparency in the programmatic advertising ecosystem, Interac...

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Blog

5 Things you need to know now about Programmatic Buying

Programmatic media buying, marketing, and advertising is the process purchase and sale of advertising space in real time. Through this process, software is used to systematise the buying, placement, and optimis...

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Programmatic TV Advertising

Television advertising is a large business.TV ad spending in the U.S. is projected to reach almost billion of dollar per year by 2018. Usually, many of these billions are spent during upfronts that time of year...