Aku’s Group is engaged in Construction, Development, Infrastructure and Real Estate. Having a presence since 1975, they have successfully completed 72 residential schemes with 45% Average Appreciation.

Objective:

To promote Aku’s properties through Digital medium, generating Leads and eventually creating a Brand Image on their target region, South Maharashtra for their different projects like Akus Pearl, Akus Ruby, Akus Emerald.

Strategy:

Campaign started with Media Planning, which involves Creative Designing, building a Lead form and mobile customized Landing page URL, where user can access to the complete details about the projects and the layout.
Campaigns was created for the Age group 25 to 45 with hyper local targeting surrounding 25 KM radius of the project location and Gender as well.
Carousal Ads attracted more users and thus increased more and more reach. Ads were rotated frequently and optimized the campaign to tune the better CPR (Cost per Result)

Conclusion:

Bidsopt managed to generate 185 leads with additional top up on the budget from client.