Grofers was founded in December 2013 and is based out of Gurugram. Grofers is a mobile and web-based platform that allows consumers to order products online across categories like groceries, fruits & vegetables, beauty & wellness, baby care, bakery, meats & seafood, pet care, flowers and home & office needs and get them delivered at their doorstep.

Objective

Increase the Brand Awareness across major cities of India.

Downloads of the Grofers app

Strategy

Bidsopt decided to take this campaign at three phases(1phase is 3 weeks)

Use of various creative sizes and identifying the best size and ad format

Result

Maintained 70% unique traffic through out all the phases of campaign
Average CTR of 1.63% and CR of 1.97%
Native and interstitial ad format gave an astonishing CTR of 2.8% and 1.9% respectively after continues optimization and creative mix test.