| Banner – Landing Page URL | |
| Macro | Description |
| bo_cid | Ad client Id |
| bo_advertiser_id | Advertiser Id |
| bo_campaign_id | Campaign Id |
| bo_impression_id | bid id |
| bo_udid_val | device-id |
| bo_ip | Ip Address |
| bo_device_name | Name Of The Device |
| bo_mobile_model | Mobile Model |
| bo_ver_os | Os Version |
| bo_os | OS Name |
| bo_publisher_id | Publisher Id |
| bo_ua | user agent |
| bo_ck | click id |
| bo_carrier | Name Of The Carrier |
| bo_country | Country Code |
| bo_manufacturer | Name Of The Device |
| bo_model | Mobile Model |
| bo_crid | creative id |
| bo_lon | Longitude |
| bo_lat | Latitude |
| bo_exchange | SSP Name |
| bo_adc_domain | Domain Of The Ad client (for Site) |
| bo_bundle | Bundle Of The App |
| bo_aff1 | Extra prams |
| bo_aff_sub1 | Extra prams |
| bo_aff_sub2 | Extra prams |
| bo_aff_sub3 | Extra prams |
| bo_aff_sub4 | Extra prams |
| bo_aff_sub5 | Extra prams |
