Supported List of Direct Link Macros

Supported List of Direct Link Macros

Banner – Landing Page URL
MacroDescription
bo_cidAd client Id
bo_advertiser_idAdvertiser Id
bo_campaign_idCampaign Id
bo_impression_idbid id
bo_udid_valdevice-id
bo_ipIp Address
bo_device_nameName Of The Device
bo_mobile_modelMobile Model
bo_ver_osOs Version
bo_osOS Name
bo_publisher_idPublisher Id
bo_uauser agent
bo_ckclick id
bo_carrierName Of The Carrier
bo_countryCountry Code
bo_manufacturerName Of The Device
bo_modelMobile Model
bo_cridcreative id
bo_lonLongitude
bo_latLatitude
bo_exchangeSSP Name
bo_adc_domainDomain Of The Ad client (for Site)
bo_bundleBundle Of The App
bo_aff1Extra prams
bo_aff_sub1Extra prams
bo_aff_sub2Extra prams
bo_aff_sub3Extra prams
bo_aff_sub4Extra prams
bo_aff_sub5Extra prams