| Macro | Description |
| bo_click | Click Url |
| bo_ck | Click Id |
| bo_cb | Cache Buster |
| bo_impression_id | Bid Id |
| bo_cid | Adclient Id |
| bo_udid_val | Device Id |
| bo_ip | Ip Address |
| bo_adc_domain | Domain Of The Ad client (for Site) |
| bo_exchange | SSP Name |
| bo_adc_name | Name Of The Adclient |
| bo_adc_cat | Adclient Category |
| bo_bundle | Bundle Of The App |
| bo_crid | Creative Id |
| bo_carrier | Name Of The Carrier |
| bo_country | Country Code |
| bo_ver_os | Os Version |
| bo_manufacturer | Name Of The Device |
| bo_model | Mobile Model |
| bo_lang | Language Of The Device |
| bo_advertiser_id | Advertiser Id |
| bo_lat | Latitude |
| bo_lon | Longitude |
| bo_camp_id | Campaign Id |
| bo_storeurl | App Store Url |
| bo_click_enc | encoded click url |
