Conversion Tracking: The Basics

Conversion Tracking: The Basics

Conversion pixels let you track the success of your campaign by reporting back when the user completes an action on your website after arriving through an advertisement. Not only will conversion tracking tell you how many times this action has been completed, but it will also allow you to attach a dollar value to that action for revenue reporting. Once conversion pixels are placed, you can see how many conversions are generated from each site, placement, banner, etc. Conversion pixels can be used to track actions such as these:

  • User makes a purchase.
  • User signs up for your site.
  • User submits their e-mail address.
  • User arrives at your “goal page.”
  • Any other event or action on your website.

How It Works

A conversion pixel is a short line of code that advertisers place on their conversion pages (e.g. “thank you” pages). Bidsopt DSP keeps track of the impressions and clicks that occur for your campaigns, and these events are tied to a click ID (such as a cookie ID, Transaction ID, etc.).

When the user clicks one of the ads in the campaign, a cookie is placed on that user’s browser. That cookie records the time, domain, placement, creative, etc. that the user clicked.

Later, when the user arrives at the advertiser’s thank you page and the browser loads the conversion pixel, the Bidsopt server looks up the click ID for the list of impressions and clicks that have occurred for the user recently. If there is a match between a conversion pixel and a campaign, the conversion is attributed to the most recent click that occurred.