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Most popular FAQs

Which timezone platform follows?

Our platform follows GMT (UTC) timezone

What are the ad sizes supported in our DSP?

Mobile – 320×50 , 300×250, 320×480 (less than 1MB)
Desktop – 728×90, 300×250,  300×600,  970×250 & 160×600 (less than 1MB)
Video – .mp4 format (size – 320×480, 768×1024, 480×320 and 1024×768) (or) VAST XML format tag with 100% fill rate
Native – Native size varies between SSP partners, please reach to your account manager.

My new campaign/ad created is not available in the dashboard.

Your campaign/ad will be under inactive status

What is advertiser domain?

The final landing page domain
It should not contain any https. i.e, domainname.com

Whether Audience targeting is available?

Yes, we do support Bundle ID, Hyperlocal (Lat & Long), App name, Device Ids targeting.

My campaign goes to pending state whenever a change is made?

Your campaign moves to pending only when below changes made in the campaign
– the ad is added/removed
– Bucket/ audience is included/excluded
– exchange is added/removed
– ad domain changed

What is FR?

Fill Rate depicts the percentage of impressions we have won from the received bids.

When campaign would start to deliver ?

Please make sure Funds, start date and end date are perfect in campaign level.
Below should be in respective states
Ad -> Approved
Campaign -> Running state

Could we edit or clone the Ad ?

No, we can’t edit or clone the Ad. However, we could do the changes in the campaign level.

What is Default_RTB_adclient?

Whenever new app traffic pitches-in, it delivers via default_rtb until our system provides unique ad client id to the same.

List of Banner Macros

Banner(IMP Tracking URL), Native Ad
Macro Description
bo_click Click Url
bo_ck Click Id
bo_cb Cache Buster
bo_impression_id Bid Id
bo_cid Adclient Id
bo_udid_val Device Id
bo_ip Ip Address
bo_adc_domain Domain Of The Ad client (for Site)
bo_exchange SSP Name
bo_adc_name Name Of The Adclient
bo_adc_cat Adclient Category
bo_bundle Bundle Of The App
bo_crid Creative Id
bo_carrier Name Of The Carrier
bo_country Country Code
bo_ver_os Os Version
bo_manufacturer Name Of The Device
bo_model Mobile Model
bo_lang Language Of The Device
bo_advertiser_id Advertiser Id
bo_lat Latitude
bo_lon Longitude
bo_camp_id Campaign Id
bo_storeurl App Store Url

List of Native Video Macros

Native Video
Macro Description
bo_v_pw Creative Width
bo_v_ph Creative Height
bo_v_ip Ip Address
bo_v_ua Device User-Agent
bo_click Click Url
bo_ck Click Id
bo_cb Cache Buster
bo_impression_id Bid Id
bo_cid Adclient Id
bo_udid_val Device Id
bo_ip Ip Address
bo_adc_domain Domain Of The Ad client (for Site)
bo_exchange SSP Name
bo_adc_name Name Of The Adclient
bo_adc_cat Ad client Category
bo_bundle Bundle Of The App
bo_crid Creative Id
bo_carrier Name Of The Carrier
bo_country Country Code
bo_ver_os Os Version
bo_manufacturer Name Of The Device
bo_model Mobile Model
bo_lang Language Of The Device
bo_advertiser_id Advertiser Id
bo_lat Latitude
bo_lon Longitude
bo_camp_id Campaign Id
bo_storeurl App Store Url

List of JS, and Tag Macros

JS Tag, HTML, IFRAME Tag
Macro Description
$bo_click Click URL
$bo_ck Click Id
$bo_cb Cache Buster
$bo_impression_id Bid Id
$bo_cid Adclient Id
$bo_udid_val Device Id
$bo_ip Ip Address
$bo_adc_domain Name Of The Adclient
$bo_exchange Ssp Name
$bo_adc_name Name Of The Adclient
$bo_adc_cat Adclient Category
$bo_bundle Bundle Of The App
$bo_crid Creative Id
$bo_carrier Name Of The Carrier
$bo_country Country code
$bo_ver_os Os Version
$bo_manufacturer Name Of The Device
$bo_model Mobile Model
$bo_lang Language Of The Device
$bo_advertiser_id Advertiser Id
$bo_lat Latitude
$bo_lon Longitude
$bo_camp_id Campaign Id
$bo_storeurl App Store URL

List of Direct Link Macros

Banner – Landing Page URL
Macro Description
bo_cid Ad client Id
bo_advertiser_id Advertiser Id
bo_campaign_id Campaign Id
bo_impression_id bid id
bo_udid_val device-id
bo_ip Ip Address
bo_device_name Name Of The Device
bo_mobile_model Mobile Model
bo_ver_os Os Version
bo_os OS Name
bo_publisher_id Publisher Id
bo_ua user agent
bo_ck click id
bo_carrier Name Of The Carrier
bo_country Country Code
bo_manufacturer Name Of The Device
bo_model Mobile Model
bo_crid creative id
bo_lon Longitude
bo_lat Latitude
bo_exchange SSP Name
bo_adc_domain Domain Of The Ad client (for Site)
bo_bundle Bundle Of The App
bo_aff1 Extra prams
bo_aff_sub1 Extra prams
bo_aff_sub2 Extra prams
bo_aff_sub3 Extra prams
bo_aff_sub4 Extra prams
bo_aff_sub5 Extra prams

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