Demand Side Platform
What is Demand Side Platform?
A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilising a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. DSPs allows users to optimise based on set key performance indicators such as effective Cost per click (eCPC), and effective Cost per action (eCPA). DSPs creates a unique opportunity for advertisers to truly control and maximise the impact of their ads.
Features of DSP
We have an extensive targeting option to get your campaign running
Integrated data segments and optimisation
Our partnership with leading DMPs gives advertisers and agencies a seamless access to multiple data dimensions and this leads to effective targeting, analysis and insights.
Demographic Audience Targeting
Footfall Insights Analytics
Transform your programmatic buying by focusing on 3 key areas
Enforcing marketing accountability
Bidsopt is committed to providing the best quality and truly satisfying experience to both advertisers and publishers. We work with thoroughly vetted Mobile Measurement Partners (MMPs) and high-quality Ad Scanning tools.
Our Programmatic Expertise
Being able to understand what works best for each campaign, we at Bidsopt work closely with brands and agencies to deliver high impact ads across the devices. Real-time performance reports can help you understand how your audience is engaging with your brand through their devices.
Choose the right ad format
From the most engaging video, native , rich media and banner ads
In the world of digital advertising, banner ads have come to dominate ad campaigns and continue to be seen across both apps and the mobile web. We support all IAB Ad Sizes for banner ads.
Rich Media Ads
Rich media ads are no stranger to digital advertising today. There are many innovative ways for you to impress your audience, make them remember you and compel to be your loyal brand advocates. We support ad formats such as Interactive Banners, Interstitial Banners, Expanding Banners etc.
Mobile native advertising is a format of advertising that takes advantage of the form and function of the surrounding user experiences, all of which are indigenous to the wide variety of mobile devices.
Video ads are simple in their concept yet complex in their execution. Video ads that play while either a user opens or interacts with a mobile application.
A pop-up is a graphical user interface display area, usually a small window, that suddenly appears in the foreground of the visual interface.