Demand Side Platform


What is Demand Side Platform?

A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilising a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. DSPs allows users to optimise based on set key performance indicators such as effective Cost per click (eCPC), and effective Cost per action (eCPA). DSPs creates a unique opportunity for advertisers to truly control and maximise the impact of their ads.


Features of DSP

  • 1

    Self Serve UI

    You control every aspect of your campaign. You can make changes as you wish to the campaign targeting.

  • 4

    World wide inventory

    We integrated with multiple supply sources like exchanges, app developers, websites and ad network.

  • 3

    Ad Format

    Indulge your audience with multiple ad formats such as Banner, Native, Rich Media and Video.

  • 2

    Cross-Device Capabilities

    We enable the advertisers and brand builders to precisely target the audience, across a wide range of devices.

  • 4-2

    Rule-Based Optimisation

    Rule-based Optimisation enables your campaigns to self-optimize effectively, according to your predetermined rules. This ensures that your campaigns are systematically run and the money is spent only on the traffic that converts.

  • 3-2

    Analytics& Reports

    We have extensive reporting and analytics options to get detailed insight about a campaign

  • ROI Optimised Results

    The Bidsopt DSP provides extensive targeting across multiple RTB exchanges and direct publishers. Using machine learning predictive algorithms and Big Data analysis, Bidsopt DSP identifies and targets high quality mobile users your searching for, in real-time.

  • World wide inventory

    Gain programmatic access to leading mobile exchanges, including Mopub, Rubicon, Mobfox, Pubnative, Pubmatic, Oath etc. Deliver highly targeted campaigns, to a broad audience with pinpoint accuracy, and engage them with the most relevant campaigns.

  • Flexible Pricing

    Choose your desired pricing model from options including CPM and CPC. There’s no need to risk paying for unqualified impressions. Instead pay only for the high quality clicks you received. Our Bidder allows to bid on CPC while the bidder predict the CTR and Bids on CPM on the Exchanges.

  • Automated Optimization

    The Bidsopt DSP automatically optimizes your mobile campaigns based on multiple data points from historical analysis, real-time information, and predicted campaign outcomes.

Stop wasting time and money on technology. Let’s get started

Available Targeting

We have an extensive targeting option to get your campaign running

  • Geography

    Choose country and city, latitude-longitude or target the user with specific IP list.

  • Device

    Choose the brand and model among your device

  • OS &Browser

    Android, iOS, Windows etc for OS and Chrome, Safari etc for Browser.

  • Category

    Select between all IAB standard Category.

  • Time of Scheduling

    Run your campaign on specific hours of a day or week

  • Publishers

    Target your campaign for particular exchanges or direct publishers.

  • Carrier/Wifi Targeting

    Target your campaign for specific Mobile Carrier or between Wifi or Carrier Traffic.

  • Black/White Listing

    Blacklist or Whitelist a Site or Apps from Any Exchanges.

  • F Cap

    Decide how many times you want to show the ads to a unique user.

  • Demography

    Target your audience with their age and gender

Audience Data

Integrated data segments and optimisation

Our partnership with leading DMPs gives advertisers and agencies a seamless access to multiple data dimensions and this leads to effective targeting, analysis and insights.

Demographic Audience Targeting

Geo-Contextual Targeting

App-Contextual Targeting

Footfall Measurement

Footfall Insights Analytics


Transform your programmatic buying by focusing on 3 key areas

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    Architect your entire campaign cycle with our DSP. Our team is ready to help you to plan every aspect of your campaign.

  • radar-signal-727_b1dcc914-3ee5-449c-941e-d4684ee50ba3


    Activate your campaign in our platform to deliver it to the right audience. Use our extensive targeting options to deliver the result.

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    Leverage our analytics and optimisation tools to optimise the campaign for the desired result

Enforcing marketing accountability

Bidsopt is committed to providing the best quality and truly satisfying experience to both advertisers and publishers. We work with thoroughly vetted Mobile Measurement Partners (MMPs) and high-quality Ad Scanning tools.


Our Programmatic Expertise

Being able to understand what works best for each campaign, we at Bidsopt work closely with brands and agencies to deliver high impact ads across the devices. Real-time performance reports can help you understand how your audience is engaging with your brand through their devices.


Daily Ad Request


Traffic from major exchanges

Choose the right ad format

From the most engaging video, native , rich media and banner ads

Banner Ads

In the world of digital advertising, banner ads have come to dominate ad campaigns and continue to be seen across both apps and the mobile web. We support all IAB Ad Sizes for banner ads.

Rich Media Ads

Rich media ads are no stranger to digital advertising today. There are many innovative ways for you to impress your audience, make them remember you and compel to be your loyal brand advocates. We support ad formats such as Interactive Banners, Interstitial Banners, Expanding Banners etc.

Native Ads

Mobile native advertising is a format of advertising that takes advantage of the form and function of the surrounding user experiences, all of which are indigenous to the wide variety of mobile devices.

Video Ads

Video ads are simple in their concept yet complex in their execution. Video ads that play while either a user opens or interacts with a mobile application.

Pop Ads

A pop-up is a graphical user interface display area, usually a small window, that suddenly appears in the foreground of the visual interface.

Customers stories