Every business, from McDonalds to your local bakery, relies on its marketing to help fuel steady, predictable flow of customers. But if the flow of leads dries up, so does business growth. As such being able to...
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Supply-side platforms are also called yield optimisation platforms. It is used by digital publishers to manage the sale and execution of their advertising supply and finally, get the maximum prices for their ad...
Artificial intelligence can be applied in almost every industry to modernise processes. It is for marketing enables automation, optimisation, and measuring the repetitive marketing activities, saving time for m...
The publisher has implemented header bidding for increasing bid; it permits an aggressive SSP to alter outcomes for both the publisher and the advertiser significantly. Header bidding is a more domestic and imp...
Rich media mobile advertising units have more value than conventional banners. Customer engagement with Rich media ads can always control regardless of exposure or interaction. Publishers can profit from Rich m...
Video advertising is becoming more and more reasonable and prevalent. It helps you in reaching out to millions of people within a short time, and without spending too many of your marketing dollars. Your video ...
Today, mobiles are practically a necessity in daily life. Marketers realise the benefits of mobile advertising to help keep the campaigns relevant to the target audience. For a few years, it seemed that “Mobile...
Today, mobiles are practically a necessity in daily life. Marketers realise the benefits of mobile advertising to help keep the campaigns relevant to the target audience. For a few years, it seemed that “Mobile...
Deal ID means for the deal identifier. It is an important part of programmatic advertising buying because it is used to match buyers and sellers exclusively. It enables buyers to identify inventory meeting spec...
