Advertising Technology

Behavioural​ Targeting

Behavioral targeting is used for increasing the effectiveness of the campaign. It is mainly used by online advertisers and publishers. Things like cookies, caches and search data are a prominent part of this me...


The Accidental Plagiarism in Marketing

“Plagiarism – stealing, wrongful appropriation and publication of another author’s ideas, or expressions” and the representation of them as one’s own original work”. But d...

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GDPR – Its impact..!

What is GDPR? GDPR is an iteration of the existing data protection law defined and enforced by the European Union (EU) in effective on May 25, 2018. The core objective is to ensure safeguard of residents pri...

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Ad fraud and the impacts

Basically, ad fraud this the term used to call a methodology which is burning advertiser’s budget without giving any real return’s on the investment and on other hand which will be generating revenu...


Video advertising landscape for 2020 – 2023

Why Video over Display unit A video conveys more information in a short time thus video content is more engaging compared to the text. This format plays a vital role in sharing information and educating the ...


Types of Data in Digital Marketing

Data is very important for all the marketing activities today in Digital world. The kind of data used depends on the objectives of the campaign and the end goal of the marketer. There are 3 kinds of data 1st Pa...

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Mobile Marketing in China

Digital marketing in China continues to have tremendous growth which is focused mainly on Mobile. Approximately, 81% of advertisers seem to increase their spend on mobile whereas only 11% will increase their ma...

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Blended In-Game Advertising aka “Advergaming”

Let me put this straight for starters, the conventional In-App or Game advertising has an ad slot of different sizes in which ad banner would be shown. Mostly these ad slots would be static and in a blind spot ...

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Best Practices for Retargeting

There are lots of people doing shopping over online, most them are window-shoppers. We need to convert the window-shoppers to buyers.  Retargeting helps to turn the window-shoppers to potential buyers. ...