Exploring the world of Digital Advertising

Read our insights on changing landscape and other technical topics.


Highly-effective ways to promote your brand online

Every business is different. Make sure you consider both your customers and your business. Find out what Highly-Effective Ways your audience uses most, and think about which ways are the best fit for your produ...


Mobile native advertising movements in 2018

Right now, it looks like native mobile advertising is taking the lead. The focus will shift to a mobile-first perspective. What’s even more interesting is that 80% of income comes from mobile ads. It expected t...


5 Things you need to know now about Programmatic Buying

Programmatic media buying, marketing, and advertising is the process purchase and sale of advertising space in real time. Through this process, software is used to systematise the buying, placement, and optimis...


Programmatic TV Advertising

Television advertising is a large business.TV ad spending in the U.S. is projected to reach almost billion of dollar per year by 2018. Usually, many of these billions are spent during upfronts that time of year...


Mobile Advertising Trends for 2018

The whole thing you need to know about mobile advertising. Look our most recent trends in mobile advertising including banner ads, native ads, video ads, retargeting and remarketing. Mobile advertising was usua...


What is Header Bidding?

Header bidding is a much domestic and improved tech combination between Publisher, tech companies, and revenue partners. Header bidding is a progressive programmatic technique. It is also known as pre-bidding w...


A Guide to Mobile Advertising

The greatest innovative uses of mobile advertising are involved mobile users through rewarding experiences and interactive displays, signifying the importance in attracting consumers on their terms. The marketi...


Bidsopt Launches Mobile Video Capabilities to Its Mobile DSP.

SINGAPORE, SINGAPORE, August 4, 2016 – Bidsopt, a mobile advertising platform recently launched its Mobile Video Ad Platform; In addition to the existing conventional banner Ads, Native Ads and Rich Media Ads c...


Top 5 Trends for Mobile Advertising in 2016

As the year comes to a close, here are five top trends in mobile advertising for 2016 1) Video Ads Video ads are one of the most emerging and powerful engagement tools. Advertisers are looking for new ways to l...


Bidsopt launches Mobile DSP for Native and Rich Media Ads

Chennai, India – 27-11-2015: Bidsopt, a mobile advertising platform recently launched its proprietary Mobile DSP (Demand Side Platform). In addition to the conventional banner Ads, the Bidsopt platform is equip...