Exploring the world of Digital Advertising

Read our insights on changing landscape and other technical topics.

programmatic-banner
Blog

5 Things you need to know now about Programmatic Buying

Programmatic media buying, marketing, and advertising is the process purchase and sale of advertising space in real time. Through this process, software is used to systematise the buying, placement, and optimis...

Programmatic-TV-Advertising-1
Blog

Programmatic TV Advertising

Television advertising is a large business.TV ad spending in the U.S. is projected to reach almost billion of dollar per year by 2018. Usually, many of these billions are spent during upfronts that time of year...

mobile_advertising_trend_banner
Blog

Mobile Advertising Trends for 2018

The whole thing you need to know about mobile advertising. Look our most recent trends in mobile advertising including banner ads, native ads, video ads, retargeting and remarketing. Mobile advertising was usua...

header_bidding_banner
Blog

What is Header Bidding?

Header bidding is a much domestic and improved tech combination between Publisher, tech companies, and revenue partners. Header bidding is a progressive programmatic technique. It is also known as pre-bidding w...

mobile-ad-camagin-2
Blog

A Guide to Mobile Advertising

The greatest innovative uses of mobile advertising are involved mobile users through rewarding experiences and interactive displays, signifying the importance in attracting consumers on their terms. The marketi...

blog-image
News

Bidsopt Launches Mobile Video Capabilities to Its Mobile DSP.

SINGAPORE, SINGAPORE, August 4, 2016 – Bidsopt, a mobile advertising platform recently launched its Mobile Video Ad Platform; In addition to the existing conventional banner Ads, Native Ads and Rich Media Ads c...

3
Blog

Top 5 Trends for Mobile Advertising in 2016

As the year comes to a close, here are five top trends in mobile advertising for 2016 1) Video Ads Video ads are one of the most emerging and powerful engagement tools. Advertisers are looking for new ways to l...

blog-imag2
News

Bidsopt launches Mobile DSP for Native and Rich Media Ads

Chennai, India – 27-11-2015: Bidsopt, a mobile advertising platform recently launched its proprietary Mobile DSP (Demand Side Platform). In addition to the conventional banner Ads, the Bidsopt platform is equip...