Exploring the world of Digital Advertising

Read our insights on changing landscape and other technical topics.

What-is-Rich-Media-Adsblog-1
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What is Rich Media Ads? Why is it important in advertising?

Rich media mobile advertising units have more value than conventional banners. Customer engagement with Rich media ads can always control regardless of exposure or interaction. Publishers can profit from Rich m...

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Why is Video advertising important for your marketing?

Video advertising is becoming more and more reasonable and prevalent. It helps you in reaching out to millions of people within a short time, and without spending too many of your marketing dollars. Your video ...

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Why do you need to know about Native Advertising formats?

Today, mobiles are practically a necessity in daily life. Marketers realise the benefits of mobile advertising to help keep the campaigns relevant to the target audience. For a few years, it seemed that “Mobile...

How-to-increase-quality-traffic-with-Mobile-DSP
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How to increase quality traffic with Mobile DSP?

Today, mobiles are practically a necessity in daily life. Marketers realise the benefits of mobile advertising to help keep the campaigns relevant to the target audience. For a few years, it seemed that “Mobile...

What-is-Deal-id-in-programmatic-advertising
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What is Deal id in programmatic advertising?

Deal ID means for the deal identifier. It is an important part of programmatic advertising buying because it is used to match buyers and sellers exclusively. It enables buyers to identify inventory meeting spec...

Why-Private-Marketplace-Deals-are-attractive
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Why are Private Marketplace Deals attractive?

Online advertising is a marketing strategy, it obtains website traffic and delivers marketing communications to the right customers. Online advertising is geared toward defining markets through unique and usefu...

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What is Ads.txt and Why is ads.txt important to buyers and sellers?

In this world, so many brands, publishers, industry, and agencies become part of the programmatic advertising’s transparency, so that for Increase transparency in the programmatic advertising ecosystem, Interac...

Demand-side-platform
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How to select correct Demand side platform for your advertising requirements?

It can be a challenge to figure out which platform best chances are advertising needs. In programmatic advertising, demand-side platforms are planned to allow advertisers to bid for display inventory across mul...

Highly-Effective-Ways-to-Promote
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Highly-effective ways to promote your brand online

Every business is different. Make sure you consider both your customers and your business. Find out what Highly-Effective Ways your audience uses most, and think about which ways are the best fit for your produ...

Mobile-Native-advertising-movements-in-2018
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Mobile native advertising movements in 2018

Right now, it looks like native mobile advertising is taking the lead. The focus will shift to a mobile-first perspective. What’s even more interesting is that 80% of income comes from mobile ads. It expected t...