Exploring the world of Digital Advertising

Read our insights on changing landscape and other technical topics.


Why are Private Marketplace Deals attractive?

Online advertising is a marketing strategy, it obtains website traffic and delivers marketing communications to the right customers. Online advertising is geared toward defining markets through unique and usefu...


What is Ads.txt and Why is ads.txt important to buyers and sellers?

In this world, so many brands, publishers, industry, and agencies become part of the programmatic advertising’s transparency, so that for Increase transparency in the programmatic advertising ecosystem, Interac...


How to select correct Demand side platform for your advertising requirements?

It can be a challenge to figure out which platform best chances are advertising needs. In programmatic advertising, demand-side platforms are planned to allow advertisers to bid for display inventory across mul...


Highly-effective ways to promote your brand online

Every business is different. Make sure you consider both your customers and your business. Find out what Highly-Effective Ways your audience uses most, and think about which ways are the best fit for your produ...


Mobile native advertising movements in 2018

Right now, it looks like native mobile advertising is taking the lead. The focus will shift to a mobile-first perspective. What’s even more interesting is that 80% of income comes from mobile ads. It expected t...


5 Things you need to know now about Programmatic Buying

Programmatic media buying, marketing, and advertising is the process purchase and sale of advertising space in real time. Through this process, software is used to systematise the buying, placement, and optimis...


Programmatic TV Advertising

Television advertising is a large business.TV ad spending in the U.S. is projected to reach almost billion of dollar per year by 2018. Usually, many of these billions are spent during upfronts that time of year...


Mobile Advertising Trends for 2018

The whole thing you need to know about mobile advertising. Look our most recent trends in mobile advertising including banner ads, native ads, video ads, retargeting and remarketing. Mobile advertising was usua...


What is Header Bidding?

Header bidding is a much domestic and improved tech combination between Publisher, tech companies, and revenue partners. Header bidding is a progressive programmatic technique. It is also known as pre-bidding w...


A Guide to Mobile Advertising

The greatest innovative uses of mobile advertising are involved mobile users through rewarding experiences and interactive displays, signifying the importance in attracting consumers on their terms. The marketi...