Exploring the world of Digital Advertising

Read our insights on changing landscape and other technical topics.

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Advertising

Mobile Marketing in China

Digital marketing in China continues to have tremendous growth which is focused mainly on Mobile. Approximately, 81% of advertisers seem to increase their spend on mobile whereas only 11% will increase their ma...

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Programmatic Advertising

Two Incipient Tech in the programmatic supply chain build more transparency and Trust

On April 11, 2019, The IAB Technology Laboratory has implemented two fresh technical requirements for public comment directed at enhancing confidence in the digital advertising supply chain, particularly on the...

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Advertising

Blended In-Game Advertising aka “Advergaming”

Let me put this straight for starters, the conventional In-App or Game advertising has an ad slot of different sizes in which ad banner would be shown. Mostly these ad slots would be static and in a blind spot ...

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Advertising

Best Practices for Retargeting

There are lots of people doing shopping over online, most them are window-shoppers. We need to convert the window-shoppers to buyers.  Retargeting helps to turn the window-shoppers to potential buyers. ...

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Affiliate Marketing

Affiliate Evolution in Digital Advertising

Affiliates gained traction during Ad-network business slow down, when there was a strong need to promote App Installs, thus becoming an important element of Digital Industry. Affiliates connect Advertisers a...

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Blog News News & Events

Bidsopt is attending Dmexco 2019

Bidsopt team is heading to Dmexco. Let’s talk about our innovative solutions for advertisers and publishers. Book a meeting with our team members in advance https://calendly.com/manimaran/dmexco

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News

‘Bidsopt’ partners with ‘adsquare’ to expand its platform targeting capabilities

Bidsopt has today announced its partnership with adsquare, to create a comprehensive suite of in-app audience targeting solutions for brand and performance advertisers across the globe. This partnership gives e...

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Blog

Tips to help choose the best Supply-Side Platform

Supply-side platforms are also called yield optimisation platforms. It is used by digital publishers to manage the sale and execution of their advertising supply and finally, get the maximum prices for their ad...

The-Growth-of-Artificial-intelligence-in-Programmatic-Advertisingblog
Blog

The Growth of Artificial intelligence in Programmatic Advertising

Artificial intelligence can be applied in almost every industry to modernise processes. It is for marketing enables automation, optimisation, and measuring the repetitive marketing activities, saving time for m...

What-is-Supply-Path-Optimizationblog-2
Blog

What is Supply Path Optimization? Why is it important for DSPs and SSPs?

The publisher has implemented header bidding for increasing bid; it permits an aggressive SSP to alter outcomes for both the publisher and the advertiser significantly. Header bidding is a more domestic and imp...