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‘Bidsopt’ partners with ‘adsquare’ to expand its platform targeting capabilities

Bidsopt has today announced its partnership with adsquare, to create a comprehensive suite of in-app audience targeting solutions for brand and performance advertisers across the globe. This partnership gives enhanced access to a vast pool of data sources, which now complements the inherent superior capabilities of targeting and optimisation.

The partnership enables the brand and performance advertisers to benefit from the augmented pool of audience data from both Bidsopt and adsquare, at an unparalleled scale and granularity. The rich blend of audience signals across platforms, such as location, device, placement, age, gender and behavior data, will offer exceptional audience segmentation that will facilitate proximate targeting, thereby boosting the ROI.

Recently, Bidsopt launched its hyper-local targeting and auto optimisation feature, which further boosted its capabilities to target the audience with greater accuracy. Now, this new partnership is another brilliant strategy, adopted to enhance the profitability of its clients.

“Our goal is to help advertisers to target the right audience with the richest data available in the market. Our association with adsquare will help us to be one step closer to where we want to be” said Kevin Eugene, CEO and Co-Founder of Bidsopt.

About Bidsopt
Bidsopt is a leading mobile DSP and Ad Exchange found in the year 2014. It has offices in Singapore, India, UK and Australia. Bidsopt offers a broad portfolio of products including self-service DSP, SSP and White Label DSP and SSP platform for its customers. The team has rich experience and technical expertise in building and managing campaigns, engaging with advertisers and constantly exceeding their expectations. The company provides 24/7 support to its clients across geographies. For more information or business queries, contact sales@bidsopt.com or info@bidsopt.com.

About adsquare
adsquare is the Real-Time Data Exchange that gives advertisers access to accurate data at scale, enabling more relevant campaigns based on audiences and their context. The platform puts data at the heart of your campaign and makes it actionable for more effective targeting, measurement and insights. Advertisers can take control via the self-service Audience Management Platform which gives them full transparency when buying data, creating segments and activating them to their programmatic platform of choice. It has been built mobile-first and its proprietary location data intelligence makes real-world movement data available for digital advertising. Via its open and private marketplaces, adsquare offers a broad portfolio of data from mobile, online and offline sources, including location behavior, app usage, demographics, affinities and interests. For validated data at scale, buyers can leverage the adsquare Data Alliance, which aggregates deterministic data from app publishers, eCommerce and telcos combined with validated third-party segments. adsquare complies with strict European privacy laws, protects data ownership, and offers a secure environment for data sellers and buyers. For more information visit http://www.adsquare.com, follow @adsquarecom or contact info@adsquare.com.