Bidsopt launches Mobile DSP for Native and Rich Media Ads

Chennai, India – 27-11-2015: Bidsopt, a mobile advertising platform recently launched its proprietary Mobile DSP (Demand Side Platform). In addition to the conventional banner Ads, the Bidsopt platform is equipped to serve Native Ads and Rich Media Ads which promise high-level user engagements. This is in line with the start-up’s constant endeavor to enable advertisers to maximise ROI through advanced technological tools, Real-Time Bidding capabilities, algorithm-based advertisings through machine learning and superior optimisation techniques.

The Native Ad feature in Bidsopt DSP is the industry’s leading scalable solution for advertisers. This feature in addition to the standard Banner Ads will allow Bidsopt’s affiliated advertisers to take advantage of native inventory across various exchanges. Bidsopt is connected with all major RTB exchanges such as MoPub, Smaato, MobFox, Avocarrot, PubNative, PubMatic, AdsNative, Vserv, Axonix, Some audience, Smartyads and several direct publishers

The company which already operates on both CPC/CPM basis bidding also provides utmost transparency on publishers where the campaigns are run. The platform facilitates all of this using a simple user interface (UI). The company offers both fully managed and self-serve platform for its clients.

The research firm eMarketer forecasts that the Global Ad Spend on Mobile phones and Tablets will surpass $100 Billion in 2016. Moreover, it is expected that the Mobile Ads will account for more than 50% of the Digital Ad market for the first time next year. Bidsopt is well positioned to be part of this growth forecast and moreover is well equipped to aid its advertisers to drive this growth.

About Bidsopt:

Bidsopt is a Mobile Advertising platform found in the year 2014 and headquartered in India. The team has rich experience and technical expertise in building and managing campaigns, engaging with advertisers and constantly exceeding their expectations. The company provides 24/7 support to its clients and currently has its presence in Chennai and Bangalore. For more information, visit

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