Archive for author: bidsopt


Bidsopt DSP Integrates with Kochava Collective to Improve Audience Targeting and Identity Resolution for Advertisers

Singapore & Sandpoint, Idaho – March 10, 2021 – Bidsopt, a leading programmatic demand-side platform, and the Kochava Collective, the world’s largest independent mobile-first data marketplace, t...


Bidsopt Lauded for Exemplary Client-Service Communication!

Every business, from McDonalds to your local bakery, relies on its marketing to help fuel steady, predictable flow of customers. But if the flow of leads dries up, so does business growth. As such being able to...

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Programmatic Advertising Technology

Microbidding in RTB

With Digital media taking over it’s presence in the field of advertising, almost all the advertisers are fighting not just to create an awareness of their brand but also working tirelessly to get the right kind...

Advertising Technology

Behavioural​ Targeting

Behavioral targeting is used for increasing the effectiveness of the campaign. It is mainly used by online advertisers and publishers. Things like cookies, caches and search data are a prominent part of this me...


The Accidental Plagiarism in Marketing

“Plagiarism – stealing, wrongful appropriation and publication of another author’s ideas, or expressions” and the representation of them as one’s own original work”. But d...

Programmatic Advertising

What is PMP?

PMP deal stands for “Private marketplace” deal. It is usually a deal made for direct buying of programmatic inventory between a publisher and an advertiser or agency. PMPs are also referred to as “Preferred Dea...

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GDPR – Its impact..!

What is GDPR? GDPR is an iteration of the existing data protection law defined and enforced by the European Union (EU) in effective on May 25, 2018. The core objective is to ensure safeguard of residents pri...

Programmatic Advertising

Difference between DSP and SSP

DSP(Demand Side Platform) Basically DSP manages  the ad exchange and data exchange accounts by allowing the buyers to buy the inventory through the same platform based on Display,video, mobile and searc...

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What is Device Fingerprinting​ ?

Device fingerprinting is a technique to tackle the fraudulent activities done on mobile or computer devices or on that matter any device connected to an internet connection.It plays a great role in detecting fr...

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Ad fraud and the impacts

Basically, ad fraud this the term used to call a methodology which is burning advertiser’s budget without giving any real return’s on the investment and on other hand which will be generating revenu...